About Us

Earthshine began with a simple mission: feed our own family real, living food, the kind that feels good, does good, and actually tastes amazing.

That mission stuck.

Since 2005, we’ve been crafting plant-based health foods in Cape Town with purpose, passion, and zero ‘marketing BS’. We manufacture everything in-house using small-batch, hands-on methods, because we believe great food is made by happy hearts and hands.

We’re proudly family owned and managed, proudly picky, and deeply committed to sustainability, nutrient-density, and making clean eating feel a whole lot more doable and delicious! From our solar-powered factory to our cult-favourite book Easy Living Food, everything we do is designed to bring living foods to real life, no pretence, just great food made by happy people who really care.

Eco-Friendly Factory in Cape Town

Eco-Friendly Factory in Cape Town

Nestled at the foot of Table Mountain National Park, our solar-powered facility is designed to tread lightly on the Earth. Sustainability isn’t a side project, or marketing angle, it’s woven into every layer of how we operate. From the energy that powers our machines to the products we clean with, we’ve made conscious choices to reduce harm and increase harmony.

We run on solar energy and use only plant-based cleaning products to keep our environment safe, both inside the kitchens and out. Our zero-waste policy means we compost all suitable food scraps and packaging waste right on site, feeding the soil that surrounds us and supporting a local, regenerative loop. Every step of our process, from sourcing to production to packaging, is guided by a deep commitment to preserving the natural world we’re lucky to be a part of.

This factory isn’t just where we make food. It’s where we live our values: low-impact, high-integrity, and always in service to the bigger picture.

100% Plant-Based & Wholefood Only

100% Plant-Based & Wholefood Only

We believe food should be simple, honest, and as close to its natural form as possible. Everything we make is 100% plant-based and crafted exclusively from whole, minimally processed ingredients. You won’t find any animal products, preservatives, fillers, or synthetic additives in our kitchen, just real, nourishing food made with integrity.

Instead of relying on artificial preservation, we use traditional, natural methods like fermentation and dehydration to gently extend shelf life while locking in nutrients and flavour. It’s a slower process, but it results in food that’s alive with vitality, the way nature intended.

We prioritise sourcing from trusted local suppliers and small-scale farmers who grow with care and attention to soil, season, and sustainability. Many of our ingredients are organically grown and harvested for us, and we actively seek out nutrient-rich African botanicals like baobab, moringa, and sea vegetables for their exceptional nutritional profiles and deep cultural roots. Supporting local food systems and celebrating Africa’s plant-powered abundance is at the heart of how we do things, and it’s reflected in every bite.

    Nutrient-Dense Dehydrated Food Pioneers

    Nutrient-Dense Dehydrated Food Pioneers

    At Earthshine, we’ve built our reputation on doing things differently, and doing them well. We were among the first in South Africa to specialise in low-temperature dehydration, a gentle process that preserves the vital nutrients, enzymes, and flavours of whole foods without the need for preservatives or high-heat processing. It’s the cornerstone of how we deliver food that’s as functional as it is flavorful.

    We also pioneered the use of activated seeds and nuts, a process that involves soaking, sprouting, and dehydrating to unlock nutrients, reduce natural inhibitors, and improve digestibility. This traditional method transforms everyday ingredients into bioavailable powerhouses, and it forms the foundation of many of our best-loved snacks and blends.

    Our passion for functional nutrition doesn’t stop there. We’re long-time lovers of fermented foods like sauerkraut and kimchi, not just for their probiotic benefits, but for their deep flavours and traditional roots. You’ll find creative expressions of these living foods woven into our product range in ways that surprise and delight, reflecting our belief that food can be both deeply nourishing and wildly inventive!

    For us, preserving food is about more than shelf life, it’s about preserving vitality, culture, and connection.

    GMO-Free, Additive-Free Goodness

    GMO-Free, Additive-Free Goodness

    We keep our ingredient lists short, clean, and honest. That means no GMO’s, no preservatives, no refined sugars, no artificial additives, ever. Just real food made from ingredients you can recognise, pronounce, and trust.

    Our commitment to purity runs deep. We choose whole foods over powders, natural over synthetic, and integrity over convenience. We don’t cut corners or follow transient trends, we follow our values.

    We’re not in the business of manufacturing products. We make food, real food, that supports life, health, and clarity. Because what you leave out matters just as much as what you put in.

    Plastic-Free & Eco Packaging Options

    Plastic-Free & Eco Packaging Options

    We believe packaging should protect both your food and the planet, and finding that balance is something we take seriously. Wherever possible, we offer compostable, reusable, and plastic-free packaging options that reduce waste and support a circular economy.

    At the same time, food safety is non-negotiable. For certain products, especially those sensitive to moisture or spoilage, we use carefully chosen barrier materials to maintain freshness without compromising our environmental principles.

    We’re also proud to partner with 100% packaging-free retailers, supplying stores like Nude Foods with bulk products in reusable buckets, helping to eliminate single-use waste entirely. In fact, we’ve developed entire ranges tailored specifically for these low-waste environments.

    Many of our products are also available in larger bag sizes, offering better value while reducing packaging use per gram. Sustainability, for us, is practical, thoughtful, and always evolving, grounded in real-world solutions that benefit both people and planet.

      Boutique Manufacturing & Private Label Services

      Boutique Manufacturing & Private Label Services

      At Earthshine, we produce all of our own products in-house, using small-batch, hands-on methods that prioritise quality, care, and craft. We favour people over machines, creating meaningful jobs and investing in staff development rather than scaling up through automation. This human-first approach allows us to maintain a high level of attention to detail while cultivating a workplace rooted in purpose, skill-building, and pride.

      Our boutique manufacturing model also means we can stay agile, creative, and responsive, not just for our own brand, but for the growing number of like-minded partners we collaborate with. We offer tailored private label and contract manufacturing services for brands who share our plant-based, clean-label, wholefood ethos. From product development to full-service OEM production, we work with integrity at every step.

      Whether it’s sprouted seed crackers, superfood chocolate, or custom formulations using your own ingredients, our team brings experience, innovation, and heart to the table. Because making great food, and helping others do the same, is what we’re here for.

      African Superfood Chocolate Specialists

      African Superfood Chocolate Specialists

      As African cacao specialists, we’re passionate about showcasing the depth, quality, and integrity of cacao grown on our home continent. We prioritise fairly traded, fine-flavoured cacao sourced from small-scale, traditional farming communities, where biodiversity, soil health, and generational knowledge guide the growing process.

      Our chocolate is crafted using time-honoured methods that preserve both flavour and nutritional value. This includes careful natural fermentation of the beans and gentle stone grinding, techniques that honour the cacao’s origin and enhance its richness without unnecessary processing.

      From our O’natural bars to our Florentines and Cookies, we blend this exceptional cacao with functional African superfoods to create chocolate that is both nourishing and satisfying.

      We also offer pure, 100% cacao products, nothing added, nothing removed, including African ceremonial-grade cacao for those seeking deeper connection and intention in their cacao rituals. Our bulk cacao is ideal for home use, whether you’re crafting your own chocolate delights or simply enjoying a nutrient-rich daily tonic. We proudly supply many small businesses and artisanal makers with high-quality cacao they can trust, helping grow a values-aligned cacao culture from the ground up.

      Rooted in tradition, crafted with care, this is chocolate made with purpose and respect.

      Powered by People Who Care

      Powered by People Who Care

      Behind every Earthshine product is a team of real people who genuinely care about food, the planet, and each other. We prioritise creating meaningful jobs over outsourcing, and we focus on long-term staff development, offering opportunities to learn, grow, and take pride in their craft. Many of our team members have been with us for over a decade, learning hands-on skills and becoming integral to the heart of what we do.

      From production to packing, sourcing to customer care, our small team brings a human touch to every part of the business, and it shows. We’re regularly praised not just for our products, but for our warmth, responsiveness, and attention to detail. In a world that’s becoming increasingly automated, we choose connection, presence, and purpose.

      Earthshine was founded and is still run by us, Noel and Natalie, partners in life and business, and long-time advocates for living lightly, eating consciously, and reconnecting with nature. We’re deeply passionate about regenerative agriculture and have helped pioneer some of the first syntropic and permaculture food-growing systems in South Africa. We also authored Easy Living Food, a much-loved South African health food classic that continues to inspire people to create nourishing, plant-based meals at home.

      Earthshine exists because we believe food can be a powerful force for good, and because we’re powered by people who care.